The Erhan Ayata Beautiful Horses Museum in Ürgüp, Nevşehir, preserves Cappadocia’s rich equestrian heritage, reflecting the region’s historical nickname, “Land of Beautiful Horses.” Opened last year, the museum showcases a diverse 450-piece collection of sculptures, paintings, photographs, and traditional and contemporary artworks centered on horses, highlighting their cultural and historical significance. Developed through collaboration between local authorities and collector Erhan Ayata, the museum aims to fill a cultural gap and boost tourism by celebrating the deep-rooted horse culture integral to Cappadocia’s landscape and lifestyle.

Since its opening, the museum has attracted strong interest from both domestic and international visitors, including art lovers, history enthusiasts, and horse aficionados. Exhibits are complemented by a photographic series on wild regional horses, enriching the narrative of horses’ roles in agriculture, tourism, and daily life. Visitors praise the museum for its unique concept and immersive experience, making it a must-visit destination for those wanting to explore the artistic and cultural stories of horses in Cappadocia.