The article discusses the importance of horse welfare in the industry, which has been under scrutiny and criticized by outsiders. Willem Greve, a prominent figure in the horse industry, emphasizes the need for everyone involved with horses to demonstrate their care and concern for the animals. He believes that taking a horse-friendly approach should be a priority from the beginning.

Greve, who is involved in both sport and breeding at the highest levels, stresses the need for those in the industry to show how deeply they care for their animals. He believes that by prioritizing horse welfare, the industry can improve its reputation and address the concerns of critics. Greve encourages a focus on the well-being of horses from the start of their training and care.

Overall, the article highlights the importance of proving the industry’s commitment to horse welfare in the face of criticism and scrutiny. Greve’s perspective emphasizes the need for everyone involved with horses to prioritize the well-being of the animals and demonstrate their care and concern. By taking a horse-friendly approach from the beginning, the industry can work towards improving its reputation and addressing the concerns of outsiders.