The 2025 Xinjiang Ili Heavenly Horses Culture and Tourism Festival, held in Zhaosu County, Xinjiang, celebrates the region’s rich equestrian heritage centered on the renowned Ili horse breed. Running from May to October, the festival features over 16 events including thrilling horse races, skill demonstrations, cultural performances, and academic seminars. It highlights the historical significance of the Ili horse to local nomadic cultures and showcases the diverse ethnic traditions of Kazakh, Uygur, and Han Chinese communities, all set against the scenic grasslands of the High Plains.

Beyond entertainment, the festival serves as a platform to promote sustainable tourism and cultural preservation in Xinjiang. It supports local economic growth by attracting tourists and encouraging the conservation of the Ili horse breed and the region’s natural environment. With government backing, the event aims to balance tourism development with ecological and cultural sustainability, positioning Zhaosu County as a premier destination that honors its heritage while embracing modern tourism opportunities.