The Jones family—Chris and his sons Luke and Cole—have revolutionized race coverage at Oaklawn Park in Hot Springs, Arkansas, by using drones to provide dynamic aerial footage for every race during the meet, not just major events. Combining their backgrounds in aviation, horse racing, and technology, they founded Drone Logistics to enhance the viewing experience with unique camera angles and live broadcasts. Their drone footage offers fans, owners, trainers, and stewards valuable perspectives, including shots of the post parade, warm-ups, and critical race moments that traditional cameras miss.

This innovative approach has expanded beyond horse racing to other sports broadcasts, showcasing the cinematic potential of drone technology. The Jones family’s deep ties to racing and aviation, along with their technical expertise and constant communication with production teams, allow them to safely track fast-moving horses and capture compelling visuals. Their work not only enriches fan engagement but also aids race officials and could potentially transform handicapping by providing comprehensive overhead race replays.