The article offers an in-depth look at the Hong Kong Jockey Club and its influential CEO, Winfried Engelbrecht-Bresges, who has led the organization for nearly two decades. It highlights the cultural significance of horse racing in Hong Kong, describing the unique atmosphere at Happy Valley and Sha Tin racecourses. Engelbrecht-Bresges discusses the challenges facing the sport, particularly the need to attract a new generation of fans and innovate in global wagering markets. He champions the expansion of the World Pool betting system, which combines betting pools internationally to increase liquidity and combat the decline seen in other regions like the UK and Australia. His vision includes collaboration with other sports and entertainment sectors, exemplified by partnerships such as with Simon Fuller’s XIX Entertainment and the promotion of marquee events like The Everest race in Australia.

The article also touches on the Jockey Club’s strategic moves, including the upcoming launch of racing in mainland China at Conghua, though wagering there will differ from Hong Kong’s model. It covers the jockey landscape, with stars like Zac Purton and potential new arrivals such as James McDonald, and the ongoing efforts to attract top trainers like James Cummings. Engelbrecht-Bresges emphasizes long-term planning and the importance of storytelling in horse racing to maintain its appeal. The piece concludes by underscoring the Jockey Club’s significant economic contributions to Hong Kong and its pivotal role in shaping the future of international horse racing amid evolving challenges and opportunities.