BOYLE Sports has extended its partnership with Spotlight Sports Group (SSG) following the successful launch of its revamped racecard, the first of its kind in the UK sportsbook market. The introduction of Smart View technology, which offers Quick, Smart, and Pro views of racecards, has led to an 8% increase in total betting sessions, with the Smart tab achieving the highest conversion rate. These views provide customers with varying levels of insight, from traditional odds to detailed horse suitability ratings and in-depth form analysis, enhancing the betting experience and empowering users to make confident decisions.
The renewed agreement highlights the strong collaboration between BOYLE Sports and SSG, both committed to delivering innovative, data-driven solutions. Daniel Smith of SSG emphasized the value customers place on personalized, intuitive tools, while Adam Matues of BOYLE Sports noted that the revamped racecards meet diverse customer needs by offering speed, clarity, and depth. This partnership aims to continue raising the standard for racing products and support BOYLE Sports’ brand promise to help bettors “Back Yourself” through product innovation.
