Zhaosu County in Xinjiang’s Ili Kazak Autonomous Prefecture is rapidly emerging as a key winter tourism destination in China, leveraging its stunning snow-covered landscapes and rich Kazakh cultural heritage. The county offers a diverse range of winter activities including skiing, snowboarding, horseback riding on snowy plains, and serene nature walks. Alongside outdoor adventures, visitors can immerse themselves in authentic Kazakh traditions through cultural exhibitions, traditional cuisine, and historic sites, creating a unique blend of nature, sport, and culture.

Significant investments in infrastructure, such as improved roads, luxury resorts, and the Zhaosu Tianma Airport, have enhanced accessibility and visitor experience. Supported by targeted marketing campaigns and government backing, Zhaosu aims to attract both domestic and international tourists by offering integrated tourism packages that combine winter sports with cultural and gastronomic experiences. Positioned at the forefront of Xinjiang’s booming winter tourism market, Zhaosu is set to become a premier destination that boosts the local economy while preserving its cultural and natural assets.