Pammy Hutton, an international equestrian competitor and trainer, advocates for greater media representation of the horse world to raise public awareness and support. Drawing parallels with the farming community’s recent media success, she highlights the challenges faced by riding schools, livery yards, and competition centers, including financial pressures and regulatory inconsistencies. Hutton calls for a unifying figure or platform—akin to Jeremy Clarkson’s impact on farming—to share authentic, relatable stories that engage the public beyond stereotypical images of equestrians, thereby helping sustain the industry.

Reflecting on recent dressage events and national championships, Hutton praises the sport’s elegance but criticizes issues such as venue layouts that diminish spectator experience and participation. She notes declining entries and attendance at major competitions, urging British dressage to address these concerns to preserve the sport’s vitality. Ultimately, Hutton stresses the need for the equestrian community to find its voice in the media and foster inclusivity, balance, and enthusiasm to ensure the future success of horse sports.