The United States Eventing Association (USEA) has announced an expanded partnership with Athletux for 2026, enhancing their collaboration beyond sponsorship of the USEA American Eventing Championships (AEC). Athletux will continue as a Bronze Level Sponsor of the AEC, providing expert live commentary to enrich the global viewing experience. Additionally, Athletux will become an Official Educational Collaborator, creating original content and supporting the Emerging Athletes U21 (EA21) Program by offering educational resources and consultation at regional clinics and national camps.

Athletux, a prominent equestrian public relations and sports marketing firm, is known for its innovative athlete and brand promotion within the eventing community. This partnership aims to leverage Athletux’s expertise in storytelling and communication to enhance competition coverage and foster the development of the next generation of eventers. USEA CEO Rob Burk emphasized the value of this collaboration in both elevating the AEC and inspiring young athletes, reflecting USEA’s commitment to education, safety, and growth in the sport of eventing.