ThoroFan is a national non-profit organization dedicated to representing Thoroughbred racing fans, emphasizing that educated fans are vital to the sport’s success. They highlight the significant financial contribution fans make through wagering yet note fans lack meaningful representation in racing governance. Looking toward 2036, ThoroFan envisions an industry that prioritizes fan engagement with improved on-track experiences, dedicated fan representation on racing commissions, greater transparency in equine healthcare, and fair regulation of wagering, including the role of corporate account wagers (CAWs).

For the industry’s future, ThoroFan advocates for a business model that incentivizes continued racing over breeding, reintroduction of handicap races based on current performance, and enhanced rules to protect athlete welfare and integrity. They also stress the importance of transparent and thriving aftercare programs for retired racehorses. The organization believes that these changes are crucial for the sport’s revival and sustainability, warning that without them, horse racing risks fading into nostalgia rather than thriving as a vibrant sport.