Tina Marie Bond, with over 40 years in Thoroughbred breeding and racing, expresses deep concern about the decline of horse racing and emphasizes the urgent need for a coordinated national marketing effort. To address this, she founded The Heart of Horse Racing, a nonprofit campaign focused on storytelling through authentic voices within the sport, aiming to attract new fans via professionally produced content and a comprehensive marketing strategy. Despite presenting this initiative to major industry organizations, including the National Thoroughbred Racing Association and New York Racing Association, she has encountered limited financial support, though some industry participants have stepped forward to help.

Bond highlights a broader issue of fragmented leadership and lack of collaboration among industry organizations, which undermines efforts to promote and grow horse racing amid rising competition from other entertainment and gaming options. She calls for unified action and investment in initiatives like The Heart of Horse Racing to preserve and revitalize the sport for future generations, urging industry leaders to move beyond discussion and actively support solutions that expand the fan base and share the sport’s unique story.