Lisa Roedemeier, known as Madam Foo Foo, is a prominent hat designer based in Louisville, where she creates extravagant yet elegant Derby hats. Since launching her business in 2009, she has gained a reputation for her unique feathered and jeweled designs, often helping customers find the perfect hat just before the Kentucky Derby. Roedemeier combines her passion for fashion with a commitment to animal welfare, donating part of her profits to rescue organizations for retired racehorses.
Her design process involves sourcing materials from around the world, including bases from York, England, and decorative elements from various travels. Roedemeier emphasizes the importance of matching hats to the wearer’s outfit, physical attributes, and personal spirit, ensuring that each piece not only looks good but also boosts confidence. She enjoys the challenge of helping those who believe they aren’t “hat people” find the right style that resonates with them.
The joy of her work comes from witnessing the transformation in her customers when they find the perfect hat. Roedemeier shares meaningful stories of clients, such as creating a memorable piece for a woman facing personal challenges, highlighting the emotional connection and satisfaction that comes from her craft.
