Spinelli Kilcollin has launched the “Live Now. Polish Later.” campaign to honor 2026 as the Year of the Fire Horse in the Lunar calendar. Filmed in Kazakhstan, the campaign highlights themes of freedom, nomadic heritage, and movement, emphasizing that jewelry should be durable and worn through life’s experiences rather than treated as fragile. The short film features equestrian Ansa Kuzenbayeva and Spinelli Kilcollin’s Co-Founder Dwyer Kilcollin riding horses across the vast, open Tian Shan mountains, showcasing the brand’s linked rings and necklaces.

Kazakhstan was chosen for its symbolic representation of unrestricted freedom, contrasting with fenced lands elsewhere, reflecting a deep nomadic tradition. Directed by Shakhnazar Suleimenov and shot on 35mm film, the campaign required special technical support due to the country’s lack of film processing facilities. The film, developed in Los Angeles, is available on Spinelli Kilcollin’s website and Instagram, reinforcing the message that jewelry should accompany life’s journey without hindrance.