Singaporean regulatory authorities are currently reviewing whether blind boxes—sealed packages containing random toys or figurines—should fall under the country’s gambling laws. This assessment follows the 2022 mystery box regulations and focuses on potential measures such as mandatory probability disclosures and warning labels about the rarity of items. The outcome could significantly impact retailers, requiring changes to product labeling, in-store advertising, packaging, and age restrictions, especially for businesses targeting youth fan communities.

The global blind box market, valued at US$11.38 billion in 2021, is projected to nearly double to US$24.2 billion by 2033, driven by the appeal of limited-edition collectibles and tiered rarity models that encourage repeat purchases. However, it remains uncertain whether blind boxes will be formally classified as gambling under existing laws or if new legislation will be necessary, leaving retailers and regulators navigating evolving compliance landscapes.