The author reflects on a recent experience taking her daughter to a local horse derby held at a vineyard, which transformed the typical horse show atmosphere into a relaxed, social, and welcoming event. With wine, live music, gourmet food trucks, and family-friendly activities, the event attracted not only horse enthusiasts but also casual spectators who came for the ambiance and fun rather than just the competition. This inclusive vibe fostered community, lowered stress, and made horse showing feel accessible and enjoyable for everyone, including those unfamiliar with the sport.

The article argues that traditional horse shows often feel insular, expensive, and intimidating, limiting their appeal and audience. By rethinking venues and adding engaging elements like food, drinks, and entertainment, the sport can become more inviting and affordable, drawing larger, more diverse crowds. The author advocates for a shift toward more creative, inclusive, and fun horse shows that prioritize experience over elitism, suggesting that growing the sport might require less focus on ribbons and more on fostering a welcoming atmosphere—perhaps with a little rosé in hand.