Para dressage, despite Britain’s strong international success, still struggles with visibility and spectator engagement, according to Paralympic medalist Mari Durward-Akhurst. She emphasizes the need to raise awareness of para dressage as an elite sport, noting that many, including equestrians, remain unfamiliar with it. Mari advocates for more spectators at competitions to enhance the sport’s profile, provide horses with crowd experience, and attract sponsors, though challenges like low entries and rising costs hinder event viability. Fellow Paralympian Sophie Wells and technical advisor Spencer Wilton echo the importance of sharing riders’ inspiring stories to connect with the public and inspire future generations.

British dressage (BD) is committed to promoting para dressage equally alongside able-bodied classes, offering free access to major para events and extensive digital coverage. BD aims to strengthen links between para and non-disabled sport and has expanded pathways for riders with non-visible disabilities, reflecting a dedication to inclusivity. Organizers acknowledge that increasing public understanding of para dressage’s grading system and raising rider profiles could boost interest and attendance, which remains a challenge amid competition from live streaming and limited grassroots engagement.