The June 10 installment of the 2025 OwnerView webinar series featured a panel of industry leaders discussing strategies to promote Thoroughbred ownership and the importance of expanding the ownership base in horse racing. Key topics included the RACE Act, which aims to streamline SEC approval for horse syndications, thereby reducing delays and encouraging investment. Panelists highlighted various initiatives to attract new and younger owners, such as MyRacehorse’s efforts to democratize racehorse ownership, America’s Best Racing’s “A Stake in Stardom” program targeting influencers, and The Heart of Horse Racing campaign designed to grow fan engagement through storytelling and marketing.
The discussion also emphasized transparency and positive change within the sport, with Light Up Racing focusing on combating misinformation and promoting best practices. The webinar, moderated by Gary Falter and sponsored by multiple organizations, is part of a broader virtual conference series hosted by The Jockey Club and the Thoroughbred Owners and Breeders Association. The series continues with upcoming sessions aimed at further educating and engaging current and prospective Thoroughbred owners.