Prime Minister Sir Keir Starmer has expressed his support for Air Ambulance Week (8–14 September), highlighting the crucial work of the UK’s 21 air ambulance charities. These charities respond to over 48,000 missions annually, including more than 600 horse-riding incidents in 2024, providing advanced medical care without government funding. Each mission costs around £4,163 and relies heavily on donations, partnerships, and community support.

Air Ambulance Week aims to raise awareness and funds, emphasizing the role of the public in enabling these life-saving services. Personal stories, such as riders rescued after falls, illustrate the impact of these charities. Lindsay Boswell, CEO of Air Ambulances UK, encourages people to support through donations, fundraising, or spreading the word, reinforcing that “Every Mission Starts With You.”