Western apparel retailer Cares & Whoas has teamed up with local equine organization Healing Reins to launch a holiday clothing line called “Beyond the Reins.” This collection includes western and horseback riding apparel, jewelry, home goods, and accessories, with a portion of sales supporting Healing Reins’ therapeutic programs.

Healing Reins offers equine-assisted therapy and riding lessons to over 190 individuals weekly, focusing on adaptive riding, mental health, and specialized services for veterans and first responders. The partnership aims to raise funds and awareness for these life-changing programs while promoting local craftsmanship.