A viral video captured a man, reportedly TikToker Stephen Harmon, riding a horse through a Target store, sparking surprise and disgust among shoppers and staff. The horse defecated multiple times inside the store, prompting an employee to demand the rider leave. Security eventually escorted Harmon out after he completed a full lap around the store. The incident, shared widely on social media, drew mixed reactions ranging from humor and puns to criticism about the disrespect shown to workers and the store environment.

The event also ignited broader discussions online about retail policies on animals in stores, with some users comparing it to similar stunts at other retailers like Walmart. While many condemned the act as a bid for social media attention, others joked about the unusual sight or defended it as harmless fun. A controversial AI-generated comment noted a racial aspect to similar incidents, which added another layer to the conversation about such public disruptions.