Jen Tankel, co-founder of Pegasus, is revolutionizing the equestrian industry with a modern event management platform designed to simplify and enhance horse show operations. Her typical day involves managing a dynamic schedule of team meetings, product development, customer engagement, and content creation, all while staying deeply connected to the equestrian community through travel and events. Pegasus stands out by offering an intuitive, contract-free system that integrates real-time scheduling, scoring, and payments, aiming to replace outdated technology with a seamless, user-friendly experience inspired by platforms like Airbnb and Shopify.

Jen’s journey reflects resilience and long-term vision. Despite setbacks, such as a failed major partnership that initially felt devastating, she recognized the importance of maintaining flexibility and alignment with Pegasus’s mission. She emphasizes the value of genuine progress over superficial momentum, cautioning against the allure of hype without substance. Looking ahead, Jen is focused on building Pegasus into the foundational infrastructure for the global equestrian industry—a complex, multi-year endeavor that will unify fragmented tools and workflows into a cohesive ecosystem, ultimately transforming how the sport operates and connects worldwide.