A viral video by Shantanu Naidu, a young Tata Group general manager, has sparked debate over the traditional Indian wedding custom of the groom riding a horse in the baraat procession. Naidu highlights the harsh treatment horses endure, including being transported in cramped trucks without air or light, deprived of food and water, forced to stand on hot concrete causing pain, and sometimes controlled with steel spikes in their gums amid loud music and fireworks. He condemns the practice, stating that horses involved in such events suffer greatly, with some even dying early.

The video, which has garnered nearly 3 million views, has prompted many viewers to reconsider the tradition, with some sharing personal decisions to avoid using horses in their weddings in favor of more humane alternatives. Commenters emphasize the importance of compassion and suggest modern, cruelty-free ways to celebrate, reflecting a growing awareness about animal welfare in cultural practices. However, the claims in the video remain unverified, and the article advises readers to prioritize kindness and safety in their celebrations.