Horseback tourism in China is rapidly emerging as a popular way for travelers to explore the country’s diverse and often remote natural landscapes, such as Inner Mongolia, the Tibetan Plateau, and Sichuan’s mountains. This trend offers an immersive experience beyond conventional sightseeing, with a 27% year-on-year increase in domestic bookings reported by Trip.com. The appeal lies in accessing stunning grasslands and alpine scenery while connecting deeply with nature and local cultures.

The growing demand has led to the expansion of equestrian operators catering to both domestic and international tourists, particularly Europeans attracted by cultural ties to horseback riding. The upcoming Year of the Horse in 2026 is expected to further boost interest in this niche. While challenges remain—such as improving infrastructure, rider safety, and professional expertise—continued investment positions horseback tourism as a promising and distinctive sector within China’s broader tourism industry.