Horse Racing Alberta (HRA) has unveiled its 2026–2028 Business Plan aimed at strengthening, modernizing, and growing Alberta’s horse racing and breeding industry. The plan focuses on four strategic areas: fostering a values-based culture, improving organizational effectiveness, leveraging technology for resilience, and promoting responsible growth. Key initiatives include enhancing equine health and safety programs, modernizing racetrack regulations, expanding entertainment and wagering options, diversifying revenue streams, and securing multi-year funding agreements to support purses and breed improvement.

HRA emphasizes collaboration with stakeholders, strong governance, and transparency to ensure the industry’s competitiveness and sustainability. By 2028, the organization anticipates steady growth in pari-mutuel betting handle and continued investment in purses and breeding, reinforcing horse racing’s significant role in Alberta’s agricultural and gaming sectors. Leadership highlights the plan as a commitment to modern regulatory oversight and long-term economic stability within a competitive racing environment.