Honda Motor Co. (Middle East & Africa), in partnership with Al-Futtaim Honda, has launched the Middle East’s first dedicated motorcycle safety training program for commercial delivery riders in Dubai. This initiative addresses the growing risks faced by riders in the city’s booming food delivery sector by combining global expertise from Honda’s Rainbow Motor School in Japan with local road safety needs. The two-day training, held at Dubai Autodrome, focused on practical skills such as emergency braking, defensive riding, and hazard prediction, aiming to make safe riding instinctive and reduce accidents.

Aligned with Honda’s global vision of zero fatalities by 2050 and a 50% reduction in traffic deaths by 2030, the program emphasizes collaboration with local authorities and a “Train the Trainer” model to expand its impact across the UAE and the region. Honda also supports the initiative with digital educational tools to reinforce learning. This comprehensive approach reflects Honda’s commitment to reshaping road safety culture, empowering commercial riders, and ultimately making roads safer for all.