Heidrun Weiss, founder of WINARO®, leverages her unique background in engineering and nonviolent equine training to transform leadership development by focusing on trust as a measurable performance driver. Her methodology, inspired by techniques used to guide resistant horses, translates into an eight-principle system that helps business leaders foster trust, improve communication, and enhance team collaboration, especially in today’s fragmented work environments. WINARO® offers a scoring system to quantify trust levels between leaders and employees, enabling targeted improvements and reducing resistance to change, such as AI adoption. Weiss’s approach has gained traction with companies like Swisscom and is detailed in her 2025 book, “Leading with the Power of Trust.”

Weiss’s expertise is recognized through certifications, awards, and academic contributions, including her role at the University of Zurich. Her company, Relaxed Leadership GmbH, promotes authentic communication and rapid relationship-building across German-speaking markets. WINARO® embodies this philosophy by applying equine-inspired principles to corporate leadership, helping organizations achieve measurable improvements in trust, creativity, and stress reduction among leaders and teams.