On December 1, 2025, Google updated its advertising policy to immediately revoke permissions for horse racing gambling aggregator and affiliate sites targeting the U.S. market, while continuing to allow licensed gambling operators to advertise horse racing directly. This change prohibits third-party sites that provide information or comparisons of horse racing betting services from promoting such content, reflecting Google’s distinction between operators responsible for gambling services and marketing intermediaries. Existing certifications for aggregators were canceled, and new applications are no longer accepted, with no transition period provided.

This policy update is part of Google’s broader, evolving gambling advertising framework that enforces strict certification, compliance with local laws, and responsible gambling standards. While Google has expanded permissions for licensed operators across various gambling categories and jurisdictions, it maintains rigorous controls to protect consumers and ensure accountability. The move impacts marketing strategies by limiting aggregator advertising options in the U.S., potentially benefiting licensed operators who retain access to Google’s advertising network.