The article discusses the need for the equestrian community to embrace a bolder, more inclusive public image that moves beyond its traditional elitist reputation. While some have suggested recruiting a figure like Jeremy Clarkson to raise the sport’s profile, the author feels a fresh, diverse voice—exemplified humorously by Snoop Dogg’s unexpected positive impact at the Paris Olympics—is more fitting. The piece highlights the importance of celebrating homegrown heroes, especially women and young riders who demonstrate resilience and talent, and encourages the sport to be more transparent and horse-centric, welcoming new FEI rule changes aimed at improving welfare.

The author also reflects on their own transition from large-scale dressage horse sales to more personalized training and sales approaches, signaling a readiness to embrace change and innovation within the sport. They call for riders to overcome caution and speak out more openly, fostering a vibrant, adaptive equestrian culture that resonates with wider audiences and supports the next generation of riders.