Horseback tourism is emerging as a popular and distinctive way to explore China’s diverse and often remote landscapes, attracting both domestic and international travelers. This trend is fueled by the country’s vast natural scenery—from Inner Mongolia’s grasslands to the Tibetan Plateau—and rich equestrian traditions. Platforms like Trip.com report a significant rise in horseback riding bookings, while new travel agencies such as China Sports Adventures are actively promoting equestrian tours, especially to European tourists familiar with horse riding. The upcoming Year of the Horse in 2026 is expected to further boost local interest, as the cultural symbolism encourages Chinese tourists to engage in equestrian activities.

Despite its promising growth, horseback tourism in China faces challenges related to rider safety, professional training, and horse welfare. The rapid increase in demand has outpaced the availability of skilled guides and veterinarians, raising concerns about the quality and safety of tours. To ensure sustainable development, industry stakeholders must establish professional standards and safety protocols. With proper support and regulation, horseback tourism has the potential to become a major contributor to China’s tourism sector, offering authentic adventure experiences and positioning the country as a premier destination for equestrian travel.