Australian company BetMakers Technology Group has made significant strides in racing technology with two key developments. They partnered with Total Performance Data (TPD) to offer real-time, in-running horse racing odds, enhancing betting engagement by allowing punters to place bets throughout the race rather than only before it starts. This innovation, available via BetMakers’ CoreAPI and managed trading services, targets major markets including the UK, US, and Victoria, Australia, and aims to attract younger bettors by providing a more interactive betting experience.

Additionally, BetMakers has been appointed one of five authorised wholesalers under Racing Australia’s new national data distribution framework launching in July 2025. This role enables them to provide official Australian Thoroughbred Racing data—covering nominations, results, and more—through their APIs, integrated with proprietary products like Punting Form and Racelab for enhanced analytics and predictive modeling. This strengthens BetMakers’ position as a leading provider of compliant, scalable, and rich racing data solutions, simplifying access and improving risk management for betting operators in a regulated environment.