Airbnb has launched a reimagined suite of experiences and services aimed at attracting travelers who typically prefer hotels. This includes unique offerings like ramen-making classes with Michelin-star chefs and personalized activities with notable figures, such as NFL quarterback Patrick Mahomes. The initiative is part of a broader strategy to provide hotel-like amenities, including massages and personal training, in over 260 cities worldwide, catering to a wide range of budgets.

The revamped Experiences platform, which now features personalized and affordable activities, is available in 650 cities. Highlights include tours with restoration architects and horseback riding through ancient Inca sites. Airbnb has also introduced a new “Originals” category, showcasing experiences hosted by celebrities and unique personalities, enhancing the appeal of its offerings.

To support these changes, Airbnb has updated its app for easier navigation and plans to introduce a social component for users to connect before and after events. CEO Brian Chesky envisions this expansion as a pivotal moment for the company, transforming it into a comprehensive hub for lifestyle services beyond just accommodations.